Zambeef’s new macro outlet in Kanyama to attract more customers

LUSAKA, ZAMBIA – Shoppers are demanding greater value for money, higher quality products and more convenience, says Zambeef, which opened its new Kanyama macro outlet in Lusaka last week.

The latest opening is part of a strategy by the country’s leading food producer to revamp its retail outlets to meet shifting buying patterns and consumer behaviour as more households own cars and demand the hygienic and comfortable shopping experience of world-class butcheries.

The Kanyama macro complex on Los Angeles Road, a road serving and traversing Kanyama, Makeni and Lusaka West, replaces the two old outlets. This outlet provides customers in Makeni, John Laing, Kanyama and Lusaka West with a convenient and secure one-stop shop for Zambeef products and includes the Zambeef butchery, Zamhatch day-old chick order point, and a Novatek stockfeed store. The Makeni, Mosque and Mumbwa roads all lead to the macro outlet.

The Kanyama shop is part of the food company’s chain of 127 outlets across Zambia, including 88 Zambeef butcheries, 27 Shoprite butcheries, six ZamChick Inn outlets and six wholesale depots.

“Zambeef’s model of macro outlets is proving phenomenally popular with customers, who love the convenient locations, ample parking space and wide choice of high quality value for money products” said Zambeef Head Marketing and Corporate Affair Felix Lupindula.

Zambeef is working on a programme of renovating and modernising the overall look and feel of its stores and customers can expect to see a lot more changes across the country in the coming months.

“We aim to provide a comfortable and welcoming environment that will give customers confidence in the quality of products they have known and come to embrace over the years, as well as enhance the shopping experience for them as well,” added Mr Lupindula.

Similar outlets can be found at Ten Miles along the Great North Road, and along Mungwi Road in Lusaka’s Industrial Area with more strategically placed outlets planned for the rest of the country. The macro outlet at Mungwi road has the added uniqueness of a Zamleather showroom where customers can sample and purchase some of the company’s leather products as well as place orders.

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About Zambeef Products Plc
Zambeef Products Plc is one of the largest integrated food companies in Zambia and the region. The group is principally involved in the production, processing, distribution and retailing of beef, chicken, pork, milk, dairy products, eggs, stockfeed and flour. The group also has large row cropping operations (principally maize, soya beans and wheat), with approximately 8,120 hectares of row crops under irrigation which is planted twice a year and a further 8,480 hectares of rain-fed/dry-land crops planted each year producing 120,000 tons of grain annually. The group is also in the process of rolling out its West Africa expansion in Nigeria and Ghana.
The company slaughters around 58,000 beef cattle, 7.9 million chickens and 53,000 pigs per annum, while also processing 12.3 million litres of milk, producing 130,000 tons of stockfeed, 40 million eggs, 89,000 shoes and processes 99,000 hides in its tannery per year.. It has 150 retail outlets throughout Zambia and West Africa, along with four wholesale depots.
Zambeef employs over 6,000 people with a total of ZMW231million paid in remuneration and benefits in the last year. Zambeef generated US$38m in US Dollar income and contributed ZMW128m to Government in taxes and duties.
More information is available at www.zambeefplc.com