Clean, modern facilities attract discerning customers

LUSAKA, ZAMBIA – Zambeef Products plc has opened its 122nd butchery in Zambia with the inauguration of its latest outlet at the new Shoprite store in Twin Palm, Lusaka. Lusaka City Mayor Mulenga Sata officially opened the new supermarket in the up-and-coming suburb, praising the US$10 million investment in the mall, which has created 200 construction jobs in the past two years.

The new Shoprite store is the 22nd in the country for the company, and the sixth within Lusaka. Some 65 percent of the items on sale are sourced from local suppliers, noted Mr Sata.

Zambeef is among those suppliers, operating the butcheries in all of Shoprite’s outlets countrywide, as well as its own retail and wholesale outlets. In addition to 122 retail outlets, Zambeef has three wholesale depots across the country.

Commenting on the growth of the company’s retail division, Zambeef Products Chief Executive Officer Francis Grogan said: “Consumers are demanding higher quality meat, better hygiene standards and more value for money. For these reasons Zambeef has become the supplier of choice for households throughout the country, who recognise the benefits brought by Zambeef’s international standards of food hygiene and meat handling procedures.”

In addition to convenient purchase of quality meat, dairy and egg products, shoppers are able to buy Zambeef’s range of refreshments including Zamjuice milk blends, ZamSip drinking yoghurts, fresh milk and Zamanita cooking oil in Shoprite supermarkets.

Zambeef’s commitment to working with local suppliers means consumers are assured of fresh, quality products that also benefit Zambia’s economy and help support rural livelihoods, added Mr Grogan.

About Zambeef Products Plc
Zambeef Products Plc is the largest integrated agribusinesses in Zambia.

The group is principally involved in the production, processing, distribution and retailing of beef, chicken, pork, milk, dairy products, eggs, edible oils, stock feed, flour and bread. The group also has large row cropping operations (principally maize, soya beans and wheat), with approximately 8,350 hectares of row crops under irrigation and 17,000 hectares of rain-fed/dry-land crops available for planting each year. The group is also in the process of rolling out its West Africa expansion in Nigeria and Ghana, as well as developing a palm project in Zambia.

It slaughters more than 80,000 beef cattle and 6 million chickens, and processes 8 million litres of milk per year. The company has 122 retail outlets throughout the country, along with three wholesale depots.

More information is available at www.zambeefplc.com