Food retailer keeps up momentum of launching successful Macro outlets

LUSAKA, ZAMBIA – Zambeef Products Plc is stepping up its offering on the Copperbelt with the opening of another of its popular Zambeef Macro outlets in Kitwe’s Wusakile Township scheduled for July.

Zambeef’s Head of Retail and Corporate Affairs Manager Mr Felix Lupindula, said: “Zambeef’s motivation has always been to feed the nation. Part of that involves responding to growing and evolving customer needs. The aim of the Macro outlets is to be at the heart of communities across the country, so people can have easy access to our range of high quality, affordable products.”

The company has now opened 25 Macro outlets across the country, including the Wusakile Macro, with more of the modern convenience stores planned for the near future across the country.

The Macro store will stock all of Zambeef’s products – which are mostly of Zambian origin – including meat, dairy, eggs, fish, flour and stockfeed, with a focus on high quality and affordability. Zambeef’s Zamshu school shoes will also be available.
This latest branch offers an enhanced shopping ambiance and in-store experience, with state-of-the-art equipment, more tills and cashless payment options, as well as secure parking.

Zambeef also continues to link farmers to consumer markets across Zambia through its retail network comprising 205 outlets – both own-brand and within Shoprite supermarkets.

Customers further stand to benefit from a Novatek animal feed outlet for ordering livestock feed and ‘Zamhatch’ day-old chicks; more than half of which are sold to small-scale farmers and entrepreneurs who then serve the traditional live-bird market, which still accounts for 75 percent of poultry market share.

Zambeef’s own construction, IT and refrigeration teams is responsible for the building of the uniquely-designed premises in line with international standards.

Taking shape: Zambeef’s Wusakile Macro outlet opening soon in Kitwe.

Taking shape: Zambeef’s Wusakile Macro outlet opening soon in Kitwe.

About Zambeef Products Plc
Zambeef Products Plc is the largest integrated cold chain food products and agribusiness company in Zambia and one of the largest in the region, involved in the primary production, processing, distribution and retailing of beef, chicken, pork, milk, eggs, dairy products, fish, flour and stockfeed, throughout Zambia and the surrounding region, as well as Nigeria and Ghana.

The Group is also one of the largest cereal row cropping operations in Zambia, with approximately 7,787 hectares of row crops under irrigation which are planted twice a year, and a further 8,694 hectares of rainfed/dry-land crops available for planting each year.

The company slaughters around 78,000 beef cattle, 7.3 million chickens and 60,000 pigs per annum, while also processing 19 million litres of milk, producing 154,000 tons of stockfeed, 69 million eggs, 68,000 pairs of shoes and processes 100,000 hides in its tannery per year.

It has 195 retail outlets throughout Zambia and West Africa.

Zambeef employs over 7,000 people with a total of K357 million paid in remuneration and benefits in the last year.

More information is available at www.zambeefplc.com